Write your own op-ed

An op-ed is an opinion piece which is found “opposite the editorial page” in local, regional or national newspapers and publications. It’s an effective method for reaching decision-makers, policymakers and legislators.

Unlike petitions or more traditional letters to government officials, op-eds are typically well-reasoned yet passionate responses to some current news. This means there isn’t a standard template for these types of pieces, which allows the writer more freedom to structure it in a creative way. Op-eds should generally be around 750-1,000 words, depending on the publication. Each publication will have op-ed guidelines for length, submission process and exclusivity on their website so make sure to read the specifications carefully before sending anything.

Tips

Don’t send your op-ed/letter to multiple outlets at once.

Decide which media outlet you are targeting first and customize your content for its readers. For example, if it’s a local or regional newspaper, include facts about how the issue impacts a specific town, region or state. If your op-ed is not selected by your first target, you can move on to other media outlets and tweak your content accordingly.

Use a title that will be eye-catching to a reader.

Share a personal experience or why the issue is important to you personally.

Communicate urgency.

Don’t generalize by using words like “all” or “every”— you don’t want to give anyone a way to discredit you.